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“It’s hard to build connections” - It's actually not.

Whether it’s deeper friendships, chosen family, or everyday connections – you don’t need to overhaul your life.

You just need to see and use what’s already there differently. 

Alex Alexander smiling, sitting casually in jeans and white shirt, representing friendly connection and approachability.

Hi. I'm Alex.

I challenge the lie that connection is hard to build… Because it’s not.

Alex Alexander seated in tan sweater, neutral background — promoting her message about community and connection.

After interviewing hundreds of people about their connections, I discovered something surprising:

Most people already have the foundation for meaningful community right in front of them.

They just need to see and use these moments differently.

I get it.
Building the connections you need feels impossible.

“I’m too busy.”
“I’m too old for new friends.”
“Everyone already has their people.”
“I should just accept what I have.”

But here’s the truth: Everyone can build the support system they need, at any time. I know from personal experience. I built myself a family out of friends.

My work combines specific, actionable strategy with the encouragement you need to take action. Because small, consistent shifts create real change.

The best part? You don’t need to wait. You can start building from wherever you are. Let’s dive in.

TRUSTED BY

The Connection Reset — 10-day audio guide shown on a smartphone with headphones.

The connection you’re craving is already happening around you.

A 10-day audio guide that helps you recognize all the ways people are already reaching toward you (without adding another task to your to-do list).

THE BOOK

ARE WE FRIENDS YET?

Cover of Alex Alexander’s book “Are We Friends Yet?” — a guide to building deeper relationships and support systems.

Your foundation. The complete framework for how connection actually works.

THE BOOK

ARE WE FRIENDS YET?

The book that changes how you see connection.

“Are We Friends Yet?” shows you exactly how to build the support system you need – starting with what you already have. Be the first to get it.

Cover of Alex Alexander’s book “Are We Friends Yet?” — a guide to building deeper relationships and support systems.
Friendship IRL podcast artwork with host Alex Alexander.

THE PODCAST

FRIENDSHIP

IRL

Discover how real people are building community, one conversation at a time. 

Building a village feels impossible until you hear the simple actions people are taking to build their own. 

Ever feel like “just get out there and make friends” isn’t exactly helpful?

Go where? Say what? What happens after that first hangout?

We’ve got you covered. Each episode gives you specific strategies for real connection scenarios – from creative ways to meet people to handling awkward moments. Plus guidance on when to keep trying (and when to move on).

Every week, I sit down with real people who are actively building meaningful connections, plus occasional experts who help us understand the deeper “why” behind what works.

MOST POPULAR EPISODES

03

What is a Friend? + The 4 Types of Friends We All Have

25

The Real Pain of Friendship Breakups with Patrice Poltzer

12

Digging into the 3 Kinds of Friendship Roots

THE COMMUNITY

The Less Lonely Club

Real people, real wins, real support  as you build the connections you want.

This isn’t just a newsletter – it’s your support system for navigating friendship and connection.

Tuesdays: Anonymous stories from our community members that’ll make you think “Oh, I’m not the only one!” plus practical ideas for your own situations.

Fridays: Questions like “Do you and your friends talk about money?” and practical lists like “Ways to show up after someone loses a job” – with real answers from thousands of other community members figuring out this friendship thing.

Anytime: Live community chat where you can bring your actual connection questions and get support from me and thousands of others who really get it

Hosted on Substack, but delivered right to your inbox every week.

The Less Lonely Club brand illustration promoting Alex Alexander’s community support platform.

Prefer audio? Find the Tuesday stories on Apple Podcasts, Spotify, or wherever you listen to podcasts.

kickstart your connection game

FREEBIES

The 6 Roles of Hosting

Alex Alexander, a blonde hair female wearing leggings and a white sweater, is sitting on a large white sofa in front of big windows.

10 Tips for Better Friendships

Word on the street… er, in the DMs…

FRESH PERSPECTIVES

THE BLOG

Ideas, insights, and permission slips.